wesblog

I translate complex products into compelling stories that connect to customers and ignite user interest. With 20+ years of marketing experience, I thrive on crafting compelling narratives and designing strategies that deliver results. Highlights include: ● Scaled Facebook's B2B social paid media 18x: Identified untapped audience opportunities in the B2B tech space, built campaigns that exceeded $14M in spend. ● Led new product launches at Facebook, Recurrency, Mariana, and Filecoin: Defined messaging, built marketing materials, and executed successful go-to-market plans for new software categories. ● Masterful storyteller and collaborator: Transformed complex technical concepts into simple, impactful narratives, ensuring clear communication and understanding for diverse audiences. ● Developed solutions engineering initiatives: Conceptualized and drove the creation of an API to align product requirements with advertiser needs, driving 20x increase in self-service conversions. ● Passionate about technology and user-centric innovation. I'm always eager to tackle new challenges and build products people love.